WE ARE FIREFLY.
At Firefly, diversity is at the core of our mission. As a multicultural media company, we are dedicated to fostering inclusivity both within our organization and in the content we create.
Our global reach empowers us to unite talent and perspectives from various regions, ensuring that the stories we share resonate with diverse audiences.
With our extensive distribution and ownership of content across OTA, PAY-TV, and FAST channels, we deliver a top tier viewing experience that features exclusive programming in both English and Spanish, showcasing content that has never before been available in the Americas.
In response to the rapidly changing media landscape, we proudly launched FREETV—an AVOD streaming service accessible on all major platforms across the U.S., Canada, and 17 Latin American countries.
We prioritize DIVERSITY and inclusion as fundamental values that shape our company culture and guide our content strategy.
We fuel INNOVATION by delivering exclusive, meticulously curated content, ensuring seamless distribution to our audiences.
We strive for EXCELLENCE in every aspect of our operations. Our unwavering commitment guarantees that our offerings not only meet but exceed the highest industry standards.
Our operations are built on transparency and INTEGRITY , fostering strong relationships with strategic partners who reflect our core values.
To be the leading provider of top-tier content and innovative technology for global VOD audiences while championing diversity and supporting local communities. As a multicultural company for multicultural audiences, we are committed to delivering high-quality content tailored specifically for Latinx viewers, actively challenging and reshaping stereotypes in the process. By striving to "super serve" our audience, we create engaging content that speaks their language and resonates deeply with their communities.
We create and share meaningful connections with a diverse array of allies, clients, and partners. Together, we elevate the media landscape and enrich the viewer experience through innovative content and collaborative solution.
AMAZON | ROKU | SAMSUNG | VIZIO | LG | COMCAST | DIRECTV | VERIZON FIOS
Explore our coverage map, showcasing the regions that inspire our diverse content
FreeTV has made significant strides in its growth and market presence through strategic initiatives on ROKU, leading to impressive results in app installs and revenue generation.
The Results
App Install Growth: FreeTV tripled its total app installs on ROKU in the U.S. during July compared to January, underscoring the impact of its strategic presence on the platform.
Revenue Surge: Since Q3 and Q4 of 2023, FreeTV's total revenue has seen a substantial rise, attributed to the expansion of its FAST Channels. In Q4 2024, total revenue increased by approximately 44.2% compared to Q1 2024, indicating strong growth momentum.
FAST Channel Performance: Revenue from FAST channels rose by 43.91% compared to Q1 2024, underscoring their importance in FreeTV's revenue strategy.
The collaboration with ROKU has greatly enhanced FreeTV's visibility and reach, leading to remarkable increases in app installations, and revenue. These results reflect FreeTV's commitment to delivering high-quality content and its effective positioning in the competitive streaming market
Meet the leadership team that drives our success. Committed to diversity, innovation, and excellence, these individuals inspire and guide our mission to deliver exceptional results.
Merve Dogan Content
Sales Director
Merve Dogan is a media professional with over 15 years of experience in content distribution and marketing. Having successfully introduced and expanded the presence of Turkish series across the Americas and MENA regions, she is renowned for her strategic market insights and cross-cultural expertise. Now stepping into her role as Content Sales Director at Firefly, Merve is building on her proven success by overseeing a diverse catalog of global content. With her in-depth knowledge of regional preferences and international distribution strategies, she is poised to broaden the reach of high-quality titles in both Spanish and English, bridging the gap between varied markets and driving growth.
David Hanono
VP of Distribution
David Hanono is an experienced executive known for leading successful sales growth and business development strategies for high-profile organizations. His expertise spans content, streaming, interactive digital, ad sales, and technology sales across Latin America, the U.S., and European markets. David is multilingual and has held prominent positions such as GM and SVP at BBC Latin America, VP of International and U.S. Hispanic Business Development at eONE/Hasbro, and Sr. Director of Interactive Digital Ad Sales at Univision. He has also worked as a wireless engineer at Lucent Technologies and NEC.
David holds an Electrical Engineering degree and a master's in film, allowing him to blend his creative and technological expertise to thrive in today's evolving media landscape.
Aurora Bacquerie-Mohler
CEO
Aurora Mohler is the trailblazing CEO of Firefly, known for driving innovation, leading content strategies, and fostering partnerships that achieve both creative and commercial success. Her global experience and multicultural background has shaped her leadership style, allowing her to effectively navigate and expand Firefly’s presence across diverse international markets with a deep understanding of cultural nuances.
A passionate advocate for diversity and inclusion, Aurora champions the importance of representation in media, ensuring that content reflects and celebrates a broad range of voices and cultures. She consistently pushes for more inclusive storytelling and diverse talent, both on-screen and behind the scenes.
As a member of the International Academy of Television Arts & Sciences, Aurora’s commitment to empowering women and underrepresented communities is central to her mission of transforming the media landscape.
Jorge Gutierrez
SVP of International Distribution
Merve Dogan
Content Sales Director
Giuliana Alberti
Digital services Distribution
David Hanono
VP of Distribution
Sebastian Trujillo
CRO
Tom Mohler
President
Aurora Bacquerie-Mohler
CEO
Sebastian Trujillo
CRO
Sebastian Trujillo serves as the Chief Revenue Officer of Firefly, where he drives the monetization strategy for the FreeTV platform, AVOD, and associated FAST channel partnerships. With a wealth of experience in the industry, he has held numerous senior leadership positions across media advertising, technology, and communications sectors, establishing himself as a dynamic force in the field.
Most recently, Sebastian served as VP of Corporate Partnerships at Legends, where he successfully drove brand partnerships and revenue generation for the University of Miami's athletics programs. Prior to that, as Director of Regional Operations at Compass, he managed P&L and operational responsibilities for the organization's Florida business, overseeing over $14 billion in annual transactions. His extensive experience also includes serving as EVP of U.S. Brand Partnerships at VIX, Senior Director of Corporate Partnerships for the Miami Dolphins, and Senior Director of Content Distribution at BBC Studios. Additionally, Sebastian dedicated 20 years to Univision Communications, where he held various leadership roles, including VP of Network Sales, VP of Business Development and SVP of Operations, Cable Networks.
Tom Mohler
President
Tom Mohler is a trailblazer in Spanish-language media for U.S. Hispanics and currently serves as the President of Firefly. Throughout his career, he has been instrumental in shaping the media landscape for Latinx audiences, becoming the first to remaster classic films from the golden age of Mexican cinema into HD. He is also the visionary mind behind Cine Mexicano, the first channel to introduce the home-video genre of films to viewers across the U.S.
Under his leadership, his companies have grown into a dominant force, owning and distributing over 70 television networks featuring a rich blend of Spanish- and English-language content. Tom’s unwavering commitment to diversity and inclusion is reflected not only in the programming but also in the collaborative, inclusive culture he nurtures within his teams.
Jorge Gutiérrez
SVP of International Distribution
Jorge Gutiérrez is Senior Vice President of International Distribution at Firefly. In this role, he oversees the distribution of FAST Channels, Ultra (Pay TV), OTT (FreeTV App), and AVOD content across the U.S., Mexico, and Latin American markets.
Jorge has more than 30 years of experience in the media and entertainment industry, with a strong background in Sales, Marketing, Public Relations, and New Business Development. He began his career in 1989 at Perspectivas Publicidad, where he created BTL activations for top brands such as Chrysler, General Motors, Anderson Clayton, Honda, and Moulinex.
In the early stages of his career, Jorge also served as Sales Manager at Grupo Acir Nacional, representing over 155 radio stations across Mexico City. During this time, he was an active member of the Asociación de Radiodifusores del Distrito Federal and the International Advertising Association.
Jorge's career in publishing took off when he joined Grupo Editorial Televisa, where he worked in two separate periods (1996-1997 and 2004-2008). As Sales Manager, he led advertising sales for major titles such as Somos, Eres, Quo, and National Geographic en español, helping Televisa solidify its position as the largest Spanish-language publisher in Latin America.
He then went on to become Director of Marketing and Sales at Grupo Telecable Mexicano from 1997 to 2003. There, he played a key role in expanding the company's market presence in the pay-TV and cable entertainment sectors.
From 2008 to 2013, Jorge served as Marketing Director at PCTV, where he was instrumental in boosting the distribution of Pay TV channels for the company’s affiliates. He also played a key role in launching FAST Channels on platforms like Roku and Samsung, marking a major step in the evolution of the Pay TV industry.
Giuliana Alberti
Digital Services Distribution